1. Shopping season is here…
Once again, the consumer appears more resilient than expected! Adobe Analytics data showed Black Friday shopping was up 7.5% y/y to a record US $9.8 billion for the day. Adobe also estimated Cyber Monday spending to be US $12.4 billion. Spend on mobile was estimated to be +14% y/y and an all-time record as people preferred to shop from home. And Shopify had a record Black Friday result, with merchants reporting +22% growth in gross merchandise volume (GMV).
If you missed out on the sales weekend, don’t worry, Amazon announced they have millions more holiday deals still to come!
Source: Deloitte (November 2023)
2. Bets on…
The SDEX index provides a good indication of the markets willingness to take on risk. Or its disinclination to take out insurance. The Index measures the relative cheapness to an out-of-the-money put versus an at-the-money put. And the SDEX Index is currently printing at the lowest level in history. Meaning investors aren’t expecting volatility, or don’t think they need insurance against it!
Source: Bloomberg (November 2023)
3. Demographic debrief…
There are some interesting changes in global demographics taking shape –
1. The United Nations forecasts that by the end of this century, Japan’s population will have declined from 120 million to 80 million, see first chart below.
2. India has caught up to China in outbound travel penetration post Covid, after it lagged China by an estimated 13 years pre-Covid.
3. China’s annual births have dropped to the lowest level in over 75 years.
4. And Canada’s population is surging, as USA population change declines.
Source: Ministry of Health and Welfare, Japan; UN; Haver; Apollo Chief Economist (November 2023)
Source: Morgan Stanley (November 2023)
Source: Nikkei Asia (November 2023)
US versus Canadian population growth
Source: Evans (November 2023)