Trump Turns Up the Tariffs
Trump’s ‘Liberation Day’ tariffs are the major news of the day. On a trade-weighted basis, tariffs look to be >20%, which is the highest level in ~100 years! Tariffs are set at 10% across-the-board on all imports, as well as more severe ‘reciprocal tariffs’. All up the effective tariff rate has been set significantly higher than market expectations.
Source: US Bureau of Economic Analysis (BEA), Goldman Sachs Global Investment Research (April 2025)
Wallets versus worries
Australian consumer spending expectations have moderated over the March quarter, though high-income earners still expect to spend more than 25% extra over the next 12 months. Travel is top of mind, with all income groups lifting their spending expectations for international holidays.
Source: UBS Evidence Lab (April 2025)
Meanwhile in the US, we heard Lululemon talking to a weaker consumer environment in light of uncertainty around tariff policy. Interestingly, the latest data shows consumer sentiment among republican voters is holding up, and more pessimistic consumer sentiment is isolated to democratic and independent voters.
Source: University of Michigan – Consumer Sentiment Survey (April 2025)
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