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Our Approach

Focused on ‘What Matters’


We only focus on ‘What Matters’


Portfolios are built on the best opportunities


High conviction investing experts

Our philosophy is built on four beliefs:

Every company has a price – Any company may be an investment opportunity if it is mispriced. In our experience, investment opportunities are not confined to a particular industry, company type or investment style (e.g. Value or growth).

Share prices follow earnings – No matter how undervalued a company may seem, if earnings expectations are downgraded, the share price will generally fall. Companies generally reach fair value when they meet or beat market earnings expectations.

Companies become mispriced when recent information is incorrectly extrapolated – The market is always trying to value a company by pricing the future. Often, the market will take current information and extrapolate it. But in our experience, the status quo rarely prevails. For example, an industry cycle may turn or a company’s fortunes may change. Significant investment opportunities arise when the markets view on the future is inaccurate. To uncover and capitalise on the opportunities, you must be willing to look beyond the present.

Fundamental analysis allows the flexibility to capture unique opportunities – Every company is different. So is every investment opportunity. Fundamental analysis is the best way to capture all the different opportunities available in the market through time. A simple rules-based approach is not effective.

Investment approach

Idea Generation – Idea generation reduces our universe down to attractive opportunities for further research. We have a diverse range of sources for investment ideas: valuation screening, analyst ideas, and corporate activity and events.

Focused Research – The focused research stage is the most important and intensive part of the investment process. During the focused research stage we aim to develop our investment thesis on ‘What Matters’ for the individual company we are researching, undertake rigorous fundamental research to build and test our investment thesis, finalise our earnings forecast and company valuation.

We value companies based on a 3-year earnings horizon. We look to buy companies that are cheap based on our 3-year forecast.

We aim to avoid investing in companies that we believe are at risk of a material earnings downgrade. In our long short strategy, these companies become candidates for our short portfolio.

Team Decision Making – Decisions are made by a team of experienced portfolio managers who have worked together for over ten years. Investment decisions are made formally at an investment committee based on rigorous fundamental research.

The clear benefits of a team based approach is a reduction in key person risk and increased diversity of thought in the portfolio.

Portfolio Construction and Risk Management – Following the decision making process, investment ideas with our highest conviction will enter the portfolio. When constructing our portfolios key considerations include:

    – Position Sizing: Which will reflect our conviction in the position, risk and liquidity
    – Risk analysis: How a position will affect the portfolio and thematic risks
    – Portfolio Manager review: Top down portfolio and risk management review
    – Buy/Sell discipline: Allocation of capital is determined by best available opportunities

We aim to build high conviction equities portfolios of our best investment ideas.

Sustainability Matters

Firetrail has a clear ESG policy based on principals of ownership, measurement and engagement:

1. Own it – each analyst owns ESG for their coverage. Analysts are the experts.
2. Measure it – ESG issues are investment issues. They must be measured and valued.
3. Engage on it – Firetrail actively engages to address key ESG concerns. We do not use rules-based screens to make fundamental decisions about ESG issues.

Firetrail also actively engages with company management and Boards on key issues that are important to us and our investors such as Gender Diversity, Modern Slavery prevention and Sustainability issues.

In FY20, Firetrail conducted more than 170 company meetings with an explicit focus on Environmental, Social or Governance issues.

Firetrail is a signatory of the United Nations-supported Principles for Responsible Investment (PRI), committed to including ESG factors in their decision making. For more information on the PRI, please visit:

Firetrail acknowledges the findings of the Intergovernmental Panel on Climate Change and supports the United Nation Paris Agreement to limit global warming to below 2°C. Firetrail recognise that environmental impacts, such as climate change, can impact the value of investments, and aim to incorporate fundamental views on the impact of climate change in our investment decision making.



Firetrail is proud to release its inaugural Modern Slavery Statement. In this voluntary Statement, we outline our efforts thus far toward identifying and mitigating modern slavery risk in our operations and supply chain. We recognise that minimising and mitigating our exposure to modern slavery risk is an iterative and dynamic process, and we expect our understanding of risk to evolve as we advance through future reporting periods.